Why Trade-Ins Are Killing Your Deals (And What Dealers Are Missing)

The trade-in process is slowing deals down and costing dealerships opportunities they should be closing.

This episode breaks down the math, the friction and what dealers can do to improve the process. Phillip Greer and Danielle Mills Walden unpack why trade-ins have become one of the most challenging parts of the modern car deal and how dealerships can approach them differently.

In this episode:
• The impact of negative equity and how it shows up in today’s deals
• How instant appraisal models are reshaping customer expectations
• The cost of longer deal times and what it means for the customer experience
• Why incremental improvements can drive better results
• Why experience matters more than ever in the dealership process

Connect:
Website: www.leadershipinthedealership.ai
LinkedIn: Danielle Mills Walden
LinkedIn: Phillip Greer

#dealership #automotive #autoretail #cardealer
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