Turning Trust into Transaction: Generation-Spanning Sales Strategies

The best dealerships don’t aim to sell cars or provide services, but to create relationships with their customers built on trust and transparency. Once that relationship is built and cultivated, the customer will know exactly who to turn to when they’re ready to buy.

This week, host Don Richards-Boeff speaks with Andrew DiFeo, Managing Partner at Hyundai of St. Augustine. Andrew's journey in the automotive industry runs deep, with family roots dating back to the late 1940s. As a third-generation auto dealer, Andrew brings a comprehensive understanding of the timeless qualities of top-tier dealerships—and he’s leveraged these insights to develop ambitious plans and innovative strategies for expanding dealerships of all sizes.

Discussed in this episode:

• Why so many customers still prefer visiting dealerships in person despite remote selling options
• Forming relationships with local vocational schools and dealers to attract a wider diversity of technicians
• How dealerships can differentiate themselves as lifestyle brands rather than transactional ones
• Strategies and tools for ensuring a fair, transparent, and efficient transaction process for customers