TikTok Is the New Car Salesperson
Who's Influencing Your Customers First? Most buyers don't start their car search at a dealership anymore. They're spending hours on TikTok learning what to ask, what to avoid and how to negotiate before they ever step onto your lot. Danielle Mills...
Who's Influencing Your Customers First?
Most buyers don't start their car search at a dealership anymore.
They're spending hours on TikTok learning what to ask, what to avoid and how to negotiate before they ever step onto your lot.
Danielle Mills Walden and Phillip Greer break down why social media has become one of the biggest influences on the car-buying journey, and what dealerships can do to stay part of the conversation. The stores earning trust today aren't just waiting for customers to find them. They're showing up where customers are already looking.
You'll learn:
- Why TikTok has become a search engine for car buyers
- How Gen Z researches dealerships before visiting
- Why dealer-created content matters more than polished ads
- How transparency impacts your online reputation
- Practical ways dealerships can connect with today's buyers
Whether you're a dealer principal, general manager, sales leader or marketer, this conversation offers practical strategies for earning trust in a world where customers are more informed than ever. 👍 Like this video if you enjoyed it.
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