The Hidden Cost That Could Kill Your Next Car Deal
Your customer found the car. The payment fits their budget. Everyone is ready to close.Then the insurance quote comes back.In this episode of Leadership in the Dealership, Danielle Mills Walden and Phillip Greer tackle a cost that can catch buyers off guard and put an otherwise good deal at risk: auto insurance.Danielle shares how upgrading her vehicle took her monthly insurance premium from $300 to $700. They also explore why newer vehicles can cost more to insure, how technology and repair costs affect premiums, and what dealers can do to avoid last-minute surprises.In this episode:
- Why insurance should be part of the conversation before F&I
- How rising premiums can affect vehicle affordability
- Why newer vehicles with advanced technology can cost more to insure
- What questions salespeople should ask earlier
- How to help buyers consider the total monthly cost of ownership
- Why offering alternative vehicles can help save a deal
- How to keep insurance from becoming a last-minute roadblock
The car payment is only part of the equation. Make sure your customers know what they're getting into before they get to the finish line.Subscribe to Leadership in the Dealership for more real conversations about dealership operations, financing and the customer experience.#LeadershipInTheDealership #AutoInsurance #CarDealers #AutomotiveRetail #DealershipSales