Prioritize Your People: Employee-First Initiatives and Diversity in the Dealership

Some say that business is all about winners and losers, but others are imagining a world where everyone wins—from customers to employees to the company. In fact, the most forward-thinking auto dealers are not just imagining this world; they are creating it.

In this week’s episode, host Don Richards-Boeff speaks with Liza Borches, President and CEO of Carter Myers Automotive, about innovative growth strategies for employee-owned dealerships and the importance of prioritizing people over profits. Liza shares CMA’s initiatives to improve gender diversity through training and mentorship programs, and how their unique recruitment approaches and commitment to company culture attract diverse talent and enhance customer experiences.

Join us as we discuss:

• Achieving success in customer service through personalized and authentic experiences
• The benefits of an ESOP (Employee Stock Ownership Plan) in creating a stronger community
• The role of a community-focused social media presence in talent acquisition
• Preparing for future industry trends, including EV legislation and changing consumer behavior