More Profit or More Sales? What Actually Wins?

Every dealership wants to make more money. But is the smartest move maximizing profit on every deal or moving more inventory?
In this episode of Leadership in the Dealership, Danielle Mills Walden and Phillip Greer break down the strategy behind gross versus volume and why the best operators know when to switch between the two.

They discuss:
• When it makes sense to maximize gross
• When volume becomes the smarter play
• How inventory and OEM incentives should shape your strategy
• Why holding out for more profit can sometimes cost you money
• How affordability is changing the way dealerships buy and sell inventory
• What today's market means for both dealers and car buyers

The best strategy isn't picking one side. It's knowing when the market tells you to change.

👍 Like, subscribe and let us know in the comments: Are you Team Gross or Team Volume?

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