Mastering Marketing KPIs & Tech Outage Resiliency

When considering new processes, every auto sales leader should ask one question: Does this enable team members to do their best work and provide them with opportunities to effectively meet their customers' needs?

This week, host Don Richards-Boeff speaks with Nathan Hollenbeck, VP of Marketing at Del Grande Dealer Group. Nathan lays out the transformative interplay between vision-driven and team-oriented leadership, a commitment to the customer’s experience, and the strategic implementation of sophisticated marketing strategies and technology. Nathan also weighs in on the recent CDK outage, highlighting its effects and the importance of resilience and technological agility.

Discussed in this episode:

• Why marketplaces like AutoTrader and Cars.com should be viewed as both competitors and partners for auto dealers
• Using marketing automation to improve the measurement of lead quality and engagement
• How to mitigate the negative effects of reductions in marketing budgets
• Fostering a culture of growth and encouraging professional development among employees