Leadership at 27: How Jenell Ross Transformed Bob Ross Auto

How does a legacy dealership stay relevant in a rapidly evolving automotive world? Jenell Ross, President of Bob Ross Auto Group, shares her powerful story of resilience, innovation, and leadership in the face of industry challenges.

In this episode, we dive deep with Janelle to uncover the secrets behind 50 years of success at her family-owned dealership. Topics include:

• The groundbreaking journey of Jenell’s father, the first African American Mercedes-Benz dealership owner in the world, and its influence on her leadership.
• How consumer behavior has shifted post-COVID and strategies to meet evolving demands.
• The importance of fostering inclusivity and mentorship in the automotive space.
• Jenell's thoughts on EV adoption, dealership technology advancements, and leveraging AI for success.