Future-Proofing the Dealership: Tech Training in Auto Sales

This week, host Danielle Mills Walden speaks with Elwira Wilczynska, Director of Sales Training at Del Grande Dealer Group, about the intersection of technology implementation and sales team success. From onboarding new hires to revolutionizing the car buying experience, Elwira shares insights on how dealerships can effectively train employees (and get buy-in from leadership) on using technology to create seamless experiences for all manner of customers.

Discussed in this episode: 

• How pre-hiring interactions and training platforms set new hires up for success before they enter the dealership
• The evolution of the guest experience in light of disruptors and increased availability of product info online
• Why building and cultivating culture is equally important as integrating game-changing tech 
• The vital role of open communication when implementing and testing new tech and processes