Building A Dealership Without Walls

One of the biggest mistakes a dealership can make is viewing consumer preferences as disruptions—especially when it comes to digital retail.  

This week, host Keishawn Batts speaks with Mike Anderson, President and CEO of The Rikess Group, about how dealerships of all sizes can seamlessly transition into a digitally enabled retail model. Mike reflects on his journey from managing a pair of small stores in western Massachusetts to becoming a paramount player in the automotive industry's digital transformation—and shares actionable insights while identifying universal challenges and obstacles.

Discussed in this episode:

• The main fears that prevent dealerships from embracing digital sales
• How to mitigate consumer risks in the car-buying process,
• The essentials of training and retaining a more tech-savvy dealership team
• Whether it’s possible to balance consumer experience with dealer preferences